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Costco and Kirkland enter the energy drink race with a price of 70 cents a canCostco and Kirkland enter the energy drink race with a price of 70 cents a canCostco lands an exclusive David Protein Bar variety box that’s just $2.08 per barCostco lands an exclusive David Protein Bar variety box that’s just $2.08 per barEHP and Jaden Laing add alpha-gpc and theanine for a special edition OxyShred EnergyEHP and Jaden Laing add alpha-gpc and theanine for a special edition OxyShred EnergyRaw Nutrition is coming out with a clean and nutritious cream of rice productRaw Nutrition is coming out with a clean and nutritious cream of rice productKevin Levrone ends his long-term partnership with Fitness Authority due to unethical business practicesKevin Levrone ends his long-term partnership with Fitness Authority due to unethical business practicesPrime infuses its milk-based protein shake with 3g of stable CreaShield creatinePrime infuses its milk-based protein shake with 3g of stable CreaShield creatine
General

India has put a ban on the use of ashwagandha leaf in consumer products

2 min read
India Legality Of Ashwagandha Leaf

Arnold Expo has completely sold out of every inch of floorspace for the first time in 9 years

2 min read
Arnold Expo 2026 Sold Out

Arnold Expo 2026 has the most jam-packed floorplan in event history

2 min read
Arnold Expo 2026 Floor Plan Live

El Pollo Loco introduces Double Pollo Salads with up to 61g of protein

2 min read
El Pollo Loco Double Pollo Salads

Catch up on all of the action and innovation from this year’s NACS Show

3 min read
Posts From Nacs 2025

Big and One Piece get together for a wafer-style protein bar in two tasty flavors

2 min read
Big X One Piece Protein Bar

Rainbow-colored dragonfruit flavor is on the way for Prime’s signature sports drink

1 min read
Dragonfruit Fusion Prime Hydration

V8 Fuel Energy Drink lands its first flavor half a year after its debut at FIBO

1 min read
Vast Apple Fury V8 Energy Drink

Arnold Sports Festival releases a series of arcade games to fill time during the Olympia

2 min read
Arnold Arcade Games

Volt Energy has made a special edition flavor intended to taste like Real Madrid

2 min read
Real Madrid Fan Flavor Volt Energy Drink

Burger King Brazil is adding scoops of whey protein to its milkshakes for a limited time

2 min read
Burger King Bk Protein Shake

Ten years ago today Optimum’s signature Gold Standard Whey Protein was 30% cheaper

2 min read
Comparing Optimum And Myprotein Prices In 2015
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