As well as big things coming from iSatori this week, back on Monday big news also came in of a new supplement from the veteran company Optimum Nutrition. Protein Energy was officially unveiled, followed by confirmation of its contents on Wednesday, then its four flavor menu yesterday. While we were all out of information this morning with everything you need to know about Optimum’s Protein Energy already online, we do now have the final piece of the puzzle. The energy infused whey protein powder has officially gone on sale, surprisingly hitting the Vitamin Shoppe before anywhere else. The launch doesn’t of course just give Optimum fans a chance to purchase the latest from their favorite brand, it also gives us all an idea on the product’s value. Every store is likely to be different, but for Vitamin Shoppe customers Protein Energy will cost you $28.99 for a 26 two scoop serving resealable bag. The wait is now on to see what other Optimum stockists list Protein Energy for, although if you are okay with 520g of caffeinated whey protein valued at $29 feel free to drop on by the Vitamin Shoppe.
