The 2026 edition of the expo at the Arnold Sports Festival was a monumental success, with the most floor space covered, more supplement companies than ever before, and attendance beyond anything else that had been recorded in the history of the event. The Stack3d Pavilion was also a huge step up compared to previous years, with brands handing out 10s of 1,000s of samples and doing 10s of 1,000s of dollars in sales.
While we are still a year away from the next iteration of the Arnold Sports Festival, plans are already underway to make the loaded convention even more fun, including an extension of the dates. It has been confirmed that instead of being a three-day event like it’s always been, the Arnold Expo will go to four days in 2027. It will be just another day, with anyone being allowed to attend, from VIPs to industry individuals and regular ticket holders.
It should be a quieter day than the packed Saturday and maybe lighter than Friday, which was also stacked this year, but don’t underestimate it. We expect a large crowd on the new day, bigger than any competing show, although smaller than the other days of the Arnold. You can mark the dates in your calendar, Thursday the 4th of March to Sunday the 7th, and brands wanting to be involved will want to reach out as soon as possible.
