You’ve most likely heard of Rich Piana’s brand 5% Nutrition, as well as MAN Sports’ insider club the 1%ers. Blackstone Labs now bring you an even smaller percentage than both with Less Than 1%. While the name may not sound overly serious, the brand has indeed taken their Less Than 1% idea and turned it into a custom printed gallon jug. When you combine that product however with the video Blackstone has released you’ll then realize the Less Than 1% name and jug does seem more like a joke the brand has followed through on.
If you’re like us after watching the 20 second clip above you’ll get the idea that Blackstone is having a bit of fun with 5% Nutrition. Not only is the gallon jug an obvious shot as Rich Piana’s brand was arguably one of the first to do their own jug with the 5% name printed on it. But the video is also a shot as it is a parody of Rich Piana’s Spartan introduction from his YouTube channel.
Regardless of whether or not it’s a joke, the Less Than 1% jug is in fact real. Fans can purchase it from Blackstone’s website for $4.99 or get one free with any order over $150.
