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Arnold Expo is going to be a four-day show next year after its hugely successful 2026 eventArnold Expo is going to be a four-day show next year after its hugely successful 2026 eventCostco and Kirkland enter the energy drink race with a price of 70 cents a canCostco and Kirkland enter the energy drink race with a price of 70 cents a canGhost and the legendary 7UP collaborate for a limited-time energy drinkGhost and the legendary 7UP collaborate for a limited-time energy drinkBloom Pop flavor Shirley Temple is coming to the Bloom Energy Drink late next monthBloom Pop flavor Shirley Temple is coming to the Bloom Energy Drink late next monthEHP and Jaden Laing add alpha-gpc and theanine for a special edition OxyShred EnergyEHP and Jaden Laing add alpha-gpc and theanine for a special edition OxyShred EnergyRaw Nutrition is coming out with a clean and nutritious cream of rice productRaw Nutrition is coming out with a clean and nutritious cream of rice product

Optimum unveils its first new Platinum Hydrowhey in two years

Red Velvet Cake platinum hydrowhey

The last time we actually saw Optimum Nutrition release a new flavor for its first Platinum Series supplement, Platinum Hydrowhey, was way back in 2013. The brand added Chocolate Mint to its menu, which took the product up to a total of six flavors from its original set of five. Well over two years later Optimum is now back with a seventh flavor for the protein in Red Velvet Cake Platinum Whey. For now the brand has only unveiled the new option, and saying that fans can expect to see it in stores sometime soon.

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