Robert Irvine’s Fit Crunch has launched its new protein bar flavor today which is the classic combination of peanut butter and jelly. The product is actually the one the brand originally debuted at this year’s Arnold Classic Expo, although it was mysteriously packaged and named Mystery Crunch Fit Crunch.
In our review of the Mystery Crunch Fit Crunch from the Arnold, we described the flavor exactly as what it’s turned out to be; a balance of peanut butter and jelly. While the brand has now given its Mystery Crunch flavor an official name and release, this isn’t the end of the use of Mystery Crunch.
Fit Crunch has said it will use the Mystery Crunch angle again to tease and sample possible new flavors at events, just like it did with Peanut Butter and Jelly at the Arnold. It has also mentioned that Mystery Crunch may be used to promote new flavors for products outside of its Fit Crunch protein bar.
For those that want to get their hands on the truly delicious Peanut Butter and Jelly protein bar, you can now pick it up from Amazon. The Fit Crunch flavor that actually took home our award for best tasting product at the Arnold Expo, will cost you $32.99 for a full box of 12 bars.