Details have surfaced on a lawsuit from Monster’s European subsidiary Monster Energy Limited, against the company Bang B.V. which sells the Bang Energy drink directly to consumers in Europe. The suit is made up of a number of different claims including misleading advertising.
The European version of Bang Energy was introduced early last year featuring a slightly different formula, but a taste that is said to be virtually the same. The product has less caffeine as well as BCAAs, arginine, and B vitamins, but no creatine or coQ10 like the original Bang Energy in the US.
Regarding the lawsuit, VPX Sports has issued an official press release revealing that the District Court in Amsterdam deemed Monster as being the losing party and has been requested to pay the legal fees of VPX Sports, Bang B.V., and Bang Energy CEO Jack Owoc.
“This European ruling rejecting the same frivolous arguments that Monster is making in the United States, and ordering Monster to pay our legal fees and court costs incurred in defending Monster’s egregious behavior, correctly confirms that Monster’s ‘reign’ has ended.” – Jack Owoc.
In a story from the beverage news website BevNET it is also mentioned that the judge did agree with some of Monster’s claims regarding the use of arginine in the European version of Bang Energy.
“Bang B.V. must cease and desist from selling or promoting products in which “L-Arginine” is featured on the package within one month. The company must also stop using the aforementioned pictogram in marketing and promotion.” – BevNET.
