Grounded Nutrition is an all-new, vegan-friendly supplement company due to launch in South Africa in the middle of next month. The brand’s first product is going to be a plant-based protein powder, although it is bringing a bit more to the table than just an entirely new company and a vegan supplement.
The first product from Grounded Nutrition will be called Vegan Protein Smoothie, which is going to provide 20g of protein per serving from pea and rice protein concentrate. The supplement is also made with bamboo fiber, cocoa powder, dehydrated coconut powder, and zero artificial colors and flavors.
As mentioned, Grounded Nutrition and Vegan Protein Smoothie are doing things a little differently by way of helping the environment. The brand’s product is made with a 100% recyclable label, which will be printed with instructions on how to keep things green and recycle the packaging after use.
Grounded Nutrition is actually going to be providing its retail partners with their own recycling stations for use in stores. Fans will also be rewarded for their eco-activism, as each tub of Vegan Protein Smoothie recycled will earn them a discount on Grounded Nutrition, making it more than worth the effort.
Once again, Grounded Nutrition and Vegan Protein Smoothie are set to hit the market mid February, and it certainly sounds they’re going to make some noise in the growing South African market.
