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Magic takes inspiration from an iconic ice cream for its next Magic Whey flavor

wheytime magic whey

As well as its all-new and first entry into the mass gainer market with Magic Mass, the Australian lifestyle brand Magic Nutrition also has a new flavor on the way for its other protein product. Magic Whey is Magic’s only competitor in protein category at the moment, which features a whey-based formula providing 26g of protein with two traditional tastes in Chocolate and Vanilla.

The upcoming flavor Magic Nutrition has announced for Magic Whey is anything but traditional with a creation called Wheytime. Looking at pictures the brand is using to promote it, Wheytime Magic Whey appears to be based on the iconic Australian ice cream Golden Gaytime. Not only do the graphics match, but as you can see, the names also have some obvious similarities.

The classic Golden Gaytime ice cream is a delicious mix of toffee and vanilla-flavored ice cream covered in a coat of chocolate and crunchy biscuit pieces. We have to imagine that is the flavor combination Magic Nutrition is looking to replicate with Wheytime Magic Whey, which should make for quite a tasty experience, especially compared to its current pair of flavors.