For those that missed the big news yesterday, reigning Mr. Olympia Brandon Curry has teamed up with Marc Lobliner and his major retailer Tiger Fitness to launch his own brand, O15 Nutrition. It is starting out with two products, the nut butter-based and Outright Bar-like Big-O Bar, dropping this Friday, and the stimulant pre-workout Exalt arriving within the next few weeks.
While two products is a reasonable start for any new supplement company, especially since one of those is a functional snack, Brandon Curry and O15 Nutrition aren’t going to be sitting on two. The brand has confirmed that quickly following the arrival of the protein-packed Big-O Bar and Exalt pre-workout, between now and January, will be another three supplements.
Brandon Curry’s third, fourth and fifth O15 Nutrition products are a stimulant-free pump pre-workout named Expansion that can stack with Exalt, the whey hydrolysate protein powder Big Hydro, and the probiotic Happy Gutz. While Expansion and Big Hydro belong to common supplement categories, Happy Gutz does not and is quite an interesting pick for one of O15’s first five products.
All of the O15 Nutrition supplements are going to be available first at Tiger Fitness, where the Fruity Cereal Peanut Butter and Birthday Cake Peanut Butter Big-O Bars will be in stock this Friday. You can actually already purchase some things from Brandon Curry’s brand at Tiger Fitness with a branded O15 headband and tee at $14.39 and $17.99, respectively.