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Wholesome granola-based protein bar comes to Built Brands’ functional lineup

Built Granola Bar

Built Brands, known for its smooth protein-packed Built Bar, has a new high-protein snack out today, introducing the crunchy wholesome product, Built Granola Bar. The on-the-go bar is made with whey and soy crisps to give it that extra protein, whole grain oats and granola clusters, and flavors specific ingredients like rich dark chocolate and dried cranberries.

Like most functional products, the nutrition profile of Built Brands’ all-new Built Granola Bar does vary across each of its three tasty-sounding flavors, although not by much. All of the options have a solid 15g of protein per bar, 21 to 25g of carbohydrates with 4 to 7g of that sugar and 4 to 6g of fiber, between 3.5 to 5g of fat, and reasonable calories ranging from 150 to 160.

The three flavors Built Brands has launched Built Granola Bar in are Chocolate Coconut, White Chocolate Berry, and a classic Chocolate Peanut Butter. The granola-based protein snack costs the same as the functional company’s signature Built Bar at $29.95 for a box of 12 bars, with unfortunately no deal by the looks of things to celebrate the debut of the product.