
Right in time for summer, our Functional Brand Of The Year for 2025, Barebells, has launched a fresh new flavor that goes perfectly with the sunny season. The most impressive part about the drop is that it’s the brand’s seventh flavor drop in just over two months, and fifth in the U.S. alone. One of those recent releases is the Sunny Smoothie Soft Protein Bar, which is obviously summer-themed, but that’s not the flavor extension we’re talking about here.
Barebells has surprised with yet another bright, sweet, and fruit-flavored protein snack, and this time the new option has gone to its signature Barebells Protein Bar. Perfectly timed with the season is a citrusy Orange Creamsicle Barebells Protein Bar, featuring a sweet and smooth orange experience complete with orange sprinkles. It aims to replicate that nostalgic orange creamsicle experience, but as a bar packing 20g of protein and around 200 calories.
Several Vitamin Shoppe locations have already shown up with the summery new Orange Craemsicle Barebells Protein Bar; however, it’s not exclusive, with the product set to hit a few places, including the big box retailer Walmart, in a four-pack.









