We have our last list of nominees in our Brand Of The Year Awards today, before revealing those in the running for the prestigious overall Brand Of The Year. The very last subcategory is none other than International Brand Of The Year, which Naughty Boy won in 2021. For 2022 we have five reputable and well-known names to nominate, all of which have been busy over the past 12 months.
Our International Brand Of The Year is judged the same as all of the other categories, where we look for those that have frequently teased, revealed, and released products across the year. We also make sure those products are well-formulated and relevant, alongside other highlights like flavor extensions, collaborations, reformulations, essentially everything that a fan themselves would enjoy.
- Supplement Needs
- Applied Nutrition
- Naughty Boy
- Vayu by ESN
All of the nominees above gave us what we look for in their own unique way; Supplement Needs with effective, specialized supplements, and Applied Nutrition and Myprotein expanded their already incredibly extensive selections. Naughty Boy entered new categories and kept things exciting, while Vayu brought its premium approach into many other sports nutrition categories.
As mentioned, next up for our Brand Of The Year Awards are the nominees for the prestigious overall Brand Of The Year, and those are coming next week. Following that, we’ll begin announcing the winners of each category one by one, ending with that overall title, which will be the eleventh time we’ve awarded it.
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