Functional food company Novo Nutrition, in the UK, and widely available in that area of the world, is coming out with a first for the brand, and it’s actually a reasonably surprising product type. For as long as we’ve known Novo, it has been all about protein snacks in a variety of formats, including delicious creations like its KitKat treat Protein Break, crunchy Protein Chips, and don’t forget its original protein cereal, ProteinOs.
Sometime shortly, Novo Nutrition is launching its first-ever beverage, and we’re extremely excited to see how this one turns out. The brand has not mentioned anything about what kind of drink it has up its sleeve, only that it is indeed a drink. With the surging interest in the energy drink space, that is a possibility, a Novo energy drink, although the brand has always been about high protein, so a protein-packed beverage is also likely.
As you may already know, Novo Nutrition doesn’t spend too much time teasing and building up to all-new products; it tends to go from a sneak peek to a full reveal relatively quickly. We don’t imagine this will be any different, and with that in mind, don’t be surprised if everything you need to know about the brand’s first-ever beverage rolls out in the coming days.
