Functional food company Nick’s dropped its first-ever collaboration in 2022, where it partnered with the incredibly popular and genuinely legendary video game Minecraft. The two came together to create a series of special edition flavors of keto-friendly ice cream, uniquely packaged in rectangular tubs rather than the brand’s usual cylinder. It includes flavors like Peanot Choklad Glowdust, Cake Blocka, and Emerald Minta.
Nick’s has announced that this year, and seemingly very shortly, it is expanding that partnership with the addition of another Minecraft-themed flavor, although it’s not keeping the ideas in-house. The creative brand has turned to its legion of fans and is asking what taste combination they’d like to see next. Nick’s is indeed making it sound like the concept will entirely come from a follower, which certainly makes things interesting.
The post where you can submit your suggestion for the fifth overall and first new flavor extension for the Nick’s and Minecraft keto-friendly ice cream series went live yesterday and has since blown up. Heavily liked suggestions include Diamond Cotton Candy and a fitting Dark Oak Wooden Trap Door, and you can throw your idea in the mix by simply heading to Instagram and commenting what you want turned into a flavor.