Gaming supplement companies have evolved in intriguing and interesting ways over the last few years, most notably by spreading themselves into additional categories outside of the common gaming product centered around energy and focus. We’ve seen meal replacements from the likes of CTRL, hydration formulas from several competitors, and even better-for-you snacks, with ADVANCEDgg continuing that expansion of categories this week in ADVANCEDgg Sleep.
As the name suggests, the all-new Sleep is designed specifically to help you get a better night’s sleep, whether it be after a lengthy gaming session or a hard day’s work. The brand has developed the supplement in partnership with the gaming eyewear company Gamer Advantage. It brings together a variety of common sleep-supporting ingredients, including a blend of B vitamins, 200mg of theanine, 120mg of valerian root, 10mg of apigenin, and 300mg of ashwagandha.
The formula behind ADVANCEDgg Sleep isn’t supremely complex, featuring a relatively simple set of components, but the more interesting thing is the introduction of something to improve sleep to the brand’s audience. Not only does this widen the supplement offerings by ADVANCEDgg, it also encourages gamers who might not be looking outside of typical gaming types to explore sleep-supporting products, almost giving approval to the sleep category.
ADVANCEDgg Sleep is available for purchase through the brand’s online store at advanced.gg at $39.99 for a bottle of 30 servings, enough to get you a better night’s sleep every night for a month. The Gamer Advantage collaboration is also available in a bundle with a lavender-scented aromatherapy mist to further improve rest and recovery for $59.99, and it comes with a sleep mask to block out any light and potential disturbances, again, to further support quality sleep.