![Kind Protein Max Bar](/wp-content/uploads/2023/10/kind-protein-max-bar-1.jpg)
While a lot of the excitement at this year’s NACS Show in Atlanta centered around innovation in the category of energy drinks, there was action in another area of convenience, specifically better-for-you foods and protein snacks. The mainstream-level company Kind had something to say in that department, as it brought its all-new Kind Protein Max Bar to the Georgia World Congress Center, a step up from its already available Kind Protein Bar.
As you can probably gather from the name, the Kind Protein Max Bar is a high-protein bar-format snack that has maximum protein, or more specifically, more protein than its current protein-heightened competitor. While Kind Protein Bar has 12g of protein, Kind Protein Max Bar goes 66% more than that to a traditional 20g of protein, with the carbohydrates sitting a little higher at 23g, only a gram of that sugar, 14g of fat, and 250 calories.
![Kind Protein Max Bar](/wp-content/uploads/2023/10/kind-protein-max-bar.jpg)
The Kind Protein Max Bar is primarily made of peanuts, with soy isolate in there as well to boost the protein and the low-calorie sweetener allulose. The snack is easy to eat, with a very snack bar-like, nut-heavy consistency, with not too much sweetness but enough for a typical Kind snacking experience. The product is rolling out to the market shortly in two flavors, with the decadent Crispy Chocolate Peanut Butter, and Sweet & Salty Caramel Peanut Crisp, which has quite a smooth caramel-type taste.