Those who attended this year’s Arnold Sports Festival in the UK, the first to be run back to the back with a hugely successful US edition, will likely have come across the setup from the innovative and nutritionally on-point crew at Gold Standard Nutrition. The brand was on the floor of the NEC in Birmingham with a food truck, and while it’s not uncommon to see vehicles similar to this at health and fitness shows, there is a bit more to what Gold Standard was doing.
The food truck Gold Standard Nutrition had at the UK Arnold Sports Festival was actually something it’d been working on behind the scenes for quite some time. It wasn’t just a setup for the convention; it is a fully functional food truck for the brand to take around events, shows, and pop-ups, and quickly serve its protein-packed meals. Last week at the Arnold, it had delicious Breaded Chicken Katsu Curry and Oriental Sweet & Sour Chicken on the menu, which took around or under a minute to serve and was everything you get in the brand’s Pot ‘O Gold versions.
Basically, the appearance of Gold Standard Nutrition’s slick and efficient food truck at this year’s Arnold Sports Festival in the UK is just the beginning, and fans, as well as general health and nutrition enthusiasts, can expect to see it in more places moving forward. Again, the brand was serving out two dishes on that occasion, which it has the ability to change and expand, so we look forward to seeing how Gold Standard utilizes it and involves more of its on-point products.
