Japanese brand My Routine is expanding the variety of a current flavor, and it is one from the menu of its signature protein powder, the Max Series Whey Protein. Being the star of the sports nutrition brand’s selection, Whey Protein is a cost-competitive supplement relying entirely on whey concentrate to provide its 25 to 26g of protein per serving. Interestingly, My Routine spices things up a little in the Max family protein product, adding a bit of HMB to every serving to further support muscle building and recovery.
Sports nutrition enthusiasts in Japan are not short on options when it comes to My Routine Max’s Whey Protein, being available in the likes of Chocolate, Banana, Vanilla, and unique tastes such as Muscat, Lemon, and Matcha. Whey Protein comes in a few sizes, including a 700g, 1,050g, and a giant 3kg, with the last entry being the one getting the attention. The sweet Strawberry flavor was already on the market for My Routine’s 700g and 1,050g bags of Whey Protein, and this month it is expanding into the giant 3kg.
The biggest size of My Routine’s premier protein powder is, of course, the most cost-effective, saving fans of the smaller selection of flavors it has on offer about 35 to 55%. They also get the benefit of buying a single large 3kg bag as opposed to going through the trouble of picking up four of 700g or three 1,050g.
