German market leader ESN entered the energy drink market last year with a product called Crank Energy, and while many sports nutrition brands have been getting a bit more complex and advanced in the formulas that go into their competitors, that’s not the case on this one. The Crank Energy Drink stays pretty simple and straightforward with a blend of vitamins, electrolytes, guarana, inositol, and a moderate 160mg of caffeine, all with no sugar and an almost guilt-free calorie count of 20 in a 500ml can.
The Crank Energy Drink was initially rolled out in three flavors, with Tropical, Original — a signature traditional energy drink taste — and lastly, the mysterious named White. Two more flavors of ESN’s grab-and-go energy solution are about to become available; in fact, they’re going live at precisely 6PM local time this evening. The extensions actually have a similar theme to one another, separate from the other tastes with Peach Iced Tea and Lemon Iced Tea, once again, both launching later today.
