Sports nutrition companies, whether we’re talking supplements, beverages, or even functional food companies, are always on the lookout for ways to stand out, whether that’s inside their products with all-new premium ingredients or on the outside with eye-catching branding and label finishes. Brands also get into the world of accessories and merchandise, giving fans and followers the chance to show their support with something more permanent, and damn has Gatorade stepped up in that area this month.
Legacy sports drink Gatorade has launched a generative AI-powered design tool on its Gatorade iD platform, allowing people to personalize their Gatorade Squeeze Bottles to the fullest extent. In collaboration with Adobe, the AI lets users input ideas such as favorite sports, hobbies, or design elements, generating unique graphics based on their preferences. The feature brings a creative edge to the hydration experience, giving individuals access to millions of possibilities to suit their personality.
The customization feature is available exclusively on gatorade.com through the Gatorade iD membership, where users can create and save two free designs before using loyalty points for additional creations. Combining AI technology with personalization, Gatorade is offering a truly innovative way for customers to express themselves both in and out of the gym. The best part about all of this is it doesn’t cost anything extra, where a personalized bottle with or without the AI-enhancement is $34.99 a piece.
