Bombbar has not been anywhere near as busy this year as it has in previous years; in fact, the functional food specialist has been so impressive over the years that it has taken home our Functional Brand Of The Year on two occasions in 2020 and 2021. The slower pace and lighter level of innovation have been rather obvious since then, but we’ve got it in the headlines this week with a fresh new high-protein creation in the usual bar format called the Bombbar Natural Bar.
The difference between this product and the many other functional products the Russian brand has pumped out over the years is that this is completely natural. The name of the Bombbar release makes that pretty obvious, relying on milk and whey to provide its 20g of protein per serving. Other ingredients that are in the protein snack to keep the natural theme going include cocoa butter, milk chocolate, stevia, coconut water, and cocoa to ensure an edible texture and taste.
The build of the newly released Bombbar Natural Protein Bar isn’t anything different or interesting, with just a bare, Quest Bar-like appearance, and you get a few little bits and pieces throughout, hence the milk chocolate on the ingredients list. The award-winning brand has launched its newest functional food in three flavors with Red Velvet, Chocolate Brownie, and Cherry Brownie, all available directly for around ₽1200 (11.99 USD) for a box of a dozen bars.
