Warrior is a household name in the United Kingdom, having its health and nutrition supplements and various functional foods available all throughout the country. You can find the brand in specialty retailers as well as mainstream shelves, including supermarkets and convenience. The hard-working Warrior is getting a boost to that awareness this month thanks to a collaboration with a giant chain of gyms.
Warrior has partnered with the largest fitness chain in the UK, PureGym, and is rolling out a selection of its functional snacks in all of its locations beginning this month. The vending machines inside each gym will be stocked with six of the brand’s better-performing items, including the creatine-infused Warrior Creatine Protein Bar, as well as the popular Warrior Raw and Warrior Crunch Protein Bars.
It’s a significant partnership that’ll quickly put the popular UK-based brand in front of even more eyes in an environment ideally suited for what Warrior has to offer. PureGym has over 400 gyms throughout the country and a massive membership base of just shy of two million. Warrior is supporting the rollout with a comprehensive marketing campaign involving sampling, in-gym visibility, and digital support.
