The energy drink giant Red Bull, which, like Monster and its legion of beverages, has an incredible share of the busy market and has followed in the footsteps of Monster, Rockstar, and a few other competitors by collaborating with a video game or spin-off of one. The first few episodes of season two of the animated series Arcane: League of Legends on Netflix, with the next lot dropping tomorrow, and it is that video game universe show that Red Bull has partnered with.
Red Bull has come together with Arcane: League Of Legends for a special edition can design of its signature original energy drink in the iconic blue and silver can. The company has covered its beverage in artwork from Arcane, keeping the classic geometrical background layout and inserting characters in the typically all-blue areas. It is the same product fans have come to know and love on the inside, but with a limited-time reskin on the outside that looks damn stylish.
The special edition Arcane: League Of Legends cans of the Red Bull energy drink are showing up in several markets, including Europe and Australia, as well as here in the US. They link through to a quiz on the brand’s website at redbull.com, where you answer questions relating to the world to earn points and land yourself on a leaderboard. There are rewards involved in the fun little game, including in-game emotes and a grand prize of a Red Bull gaming experience.
