Apex Formulas in the United Kingdom is still very new to the industry, hitting the market early last year and has had an impact in several ways. The newcomer has managed to stay away from core, popular sports nutrition categories like pre-workout, amino, and weight loss, and started its journey in the space with a very specialized selection of innovations. The brand’s lineup is led by Morning and Evening Ritual, designed to support several areas of health and wellness at those specific times of day.
The first few supplements from Apex Formulas did manage to steer clear of mainstream sports nutrition categories but it looks as though its next two are going to throw it right in the fray. The team has previewed Apex Pump, a stimulant-free pre-workout designed primarily to increase, enhance, and maximize muscle pumps with a touch of thermogenesis. There is also Muscle Juice that’s coming down the pipeline, which we suspect is maybe an amino cocktail or some sort of advanced recovery product.
Apex Formulas hasn’t shared much information about Apex Pump or Muscle Juice, and rightfully so. The UK-based brand has proven that the ingredients and dosages it puts into its supplements are what help separate it from the immense competition, and keeping that under wraps until they’re closer to launch makes plenty of sense. Apex Pump is expected to arrive first somewhere around the end of the month then moving into the early parts of February, we’ll be getting the more mysterious Muscle Juice.
