Functional approaches are being brought into all sorts of foods, categories, and formats across the globe, and with each of them, choosing something better for you or getting a product that has more to offer, becomes easier. A protein bar is no longer the only convenient way to grab some protein and go; there are cookies, muffins, pancakes, and even chocolate bars. Newcomer Incredibrew Coffee is another innovator taking consumers down an interesting functional path with its line of coffee pod supplements.
Incredibrew makes Columbian ground coffee products that come in convenient coffee pods and an infusion of specific health and wellness ingredients. There is Coffee + Vitamins, featuring ten different vitamins and minerals; Coffee + Collagen, combining quality coffee with a respectable 7g of collagen a pod; and Coffee + Protein, giving you 6g of plant-based protein per serving. The fourth and final entry in the family is Coffee + Melatonin, blending decaffeinated French roast coffee, magnesium, and a highly effective 3mg of melatonin to help get you to sleep and ensure you get a good night’s sleep.
Incredibrew is a completely new company, and its four different coffee pod supplements are its first innovations to come to market. We have to commend the newcomer for digging rather deep into health and nutrition, as protein and collagen are mainstream enough, but the vitamins and melatonin definitely bring some lesser known areas into the spotlight. We hope the company finds success, as a brand entirely dedicated to the format and functionality has plenty of legs, and directions it can take things. For more details on Incredibrew and its debut innovations, drop by its website at incredibrewcoffee.com.
