The Swedish market is really popping off in the first few weeks of January, with many of its major players dropping several extensions, including the likes of Latitude 65, NOCCO, Clean Drink, and the protein-snacking powerhouse Barebells. House brand GAAM Nutrition, from the retailer Proteinbolaget, is also making itself known by way of another flavor for its signature GAAM Energy Drink, which features a typical formula for that part of the world with a variety of b vitamins, 180mg of caffeine, and no sugar.
GAAM Nutrition may belong to the health and nutrition store Proteinbolaget, but it can be found in convenience stores and supermarkets, and to start the New Year, the relatively straightforward GAAM Energy Drink is launching in a kiwifruit-based flavor aptly named Kiwi. The product extension is available immediately through Proteinbolaget’s website, and to make it even more appealing, there is a limited-time sale to go with the launch where you’ll pay 279kr (24.72 USD) for a case of 24 cans, down from 399kr.
