Earlier in the year, we got one of the biggest interbrand collaborations the industry has ever seen with Raw Nutrition’s BUM Energy Drink coming together with the fitness apparel powerhouse GymShark. The two connected and created a special edition flavor of Bum Energy called Gummy Thark. It features an obvious classic gummy shark candy taste to it, although with the lisp-style spelling that Raw plays into across many of its Chris Bumstead products.
The one catch with Raw Nutrition and GymShark’s Gummy Thark Bum Energy Drink is that it was made exclusively for the opening of GymShark’s retail store in New York City. It was said that the product would not be available absolutely anywhere else, including websites, retailers, or anything in between. For the last few months, that one opportunity at the start of the year was believed to be the only chance fans would have to get their hands on Gummy Thark.
Tomorrow, Raw Nutrition and GymShark are once again making the Gummy Thark Bum Energy Drink available for purchase, and this time, it’s going to be open for everyone. The special edition collaboration beverage will be going live through getrawnutrition.com at $29.99 for a case of a dozen cans. We imagine this is going to sell out incredibly quickly, if not instantly, so stay locked into your inbox and be sure to act as soon as the energy drink goes live.
