Nexus Sports Nutrition in Australia is no stranger to flavor series; we saw that in its authentic collaboration with the popular TV series Cobra Kai, where it made flavors themed around the show for a selection of its sports nutrition supplements. We’re back again this week, seeing the creatively and colorfully marketed brand do it all again in another series of products centered around a specific flavor; although there is no partnership or anything, it is an original, candy-style taste.
Announced today by Australia’s Nexus Sports Nutrition is Blue Sour Straps, a very obvious sour candy creation, or candy strips, and it has been put together for three supplements, two of which are somewhat similar, and all of them are for the competitive pre-workout category. The brand is rolling out Blue Sour Straps for its signature stimulant pre-workout Per4m as well as the ready-to-drink version, the Per4m RTD, and the stackable pump-powering Nexus pre-workout, AMP3D.
All of the products in the Blue Sour Straps series have the same sort of electric blue branding and blue strips candy, and they’re they’re all only around for a limited time. Nexus Sports Nutrition is looking to launch the temporary series in a few days, on Thursday of this week, down under in Australia.
