Lucky Energy is no stranger to knocking out unique marketing campaigns and stunts, that are just as clever and show-stopping as the unique name of its signature energy drink, which is actually “Lucky F**k Energy” but it covers the middle word. Tomorrow, the legendary music festival Coachella kicks off in Indio, California, where, as always, there will be a long list of powerhouse performances from the likes of Green Day, Lady Gaga, Charli XCX, Benson Boone, Post Malone, and Megan Thee Stallion.
The reason we’re bringing up Lucky Energy and Coachella in the same news post is because the former has posted up a billboard in the desert featuring its energy drink, a woman, the line “Call me to get lucky” and the phone number, (855) LUCKY-69. Feel free to call that number for a bit of fun, as you’ll be greeted by a woman seductively selling you a can of the Lucky Energy Drink and outlining where Coachella visitors can go to get their hands on the energy drink, including key convenience stores.
While Lucky Energy could have just thrown up the callouts and retailers carrying its energizing beverage, this adds another layer of fun to everything and gives it that Lucky F**k feel. Again, the brand has slowly become known for its standout marketing and stunts, which is no surprise when you learn that it brought on Hamid Saify as its Chief Marketing Officer early last year, who was the SVP of Digital Retail at the equally creative Liquid Death.
