Mainstream health and wellness supplement company Happy Way in Australia has stepped up its game in the busy business of protein powder, and has come out with a more advanced offering aptly named Premium Whey Protein. The difference compared to anything else the brand has available that centers around a reliable source of protein is primarily in the formula, as well as some of the marketing, as it is being promoted as more of a men’s protein powder.
The gender angle is quite an interesting one, as we’ve only really ever seen a women’s protein powder or branding geared toward women, whereas here we get the opposite, with a mainstream lifestyle company pitching something specifically to a male audience. The core point of Premium Whey Protein is backed by a blend of whey concentrate and collagen for 30g of protein in a 41g serving with 5g of carbohydrates, under 2g of sugar and fat, and a calorie count of 155.
Whey and collagen in a single product isn’t anything new, but that’s not where Happy Way’s Premium Whey Protein story ends. To drive home the male angle you get the commonly utilized infusion of testosterone and vitality boosting components with longjack, ginkgo, and shilajit. To top it off, there are also probiotics to improve gut health at a moderate 41 million CFUs.
Happy Way has not yet made its men’s protein powder, Premium Whey Protein, available for purchase yet, but it is not far away from going live at happyway.com.au. The complex supplement blending muscle-building whey, beauty-supporting collagen, hormone-enhancing ingredients, and probiotics for gut health will come in bags of 22 servings in your choice of Chocolate and Vanilla flavors. While we don’t know the price, we know it won’t be cheap with the formula, but there will be sample packs to try before investing in that full-size pouch.
