Latitude 65 has made a name in Sweden’s busy energy drink market with its low-calorie, zero-sugar formula and reliable 180mg of caffeine per can. It balances function with flavor, offering a range of creative options including Raspberry, Blood Orange, and sometimes less descriptive tastes like the cola recipe, Moonshine. The brand has steadily built out its menu with these unique twists, and now it’s preparing to add one more to the lineup, keeping the series fresh and evolving.
This Thursday, Latitude 65 is launching a refreshing new strawberry and melon flavor named Vildmark, which translates to Wilderness. It is the melon infusion that mixes things up as the brand has played around with strawberry before in standard Strawberry and Wild Strawberry. The Wilderness Latitude 65 energy drink will officially roll out to stores across Sweden this Thursday, and knowing the brand’s extensive distribution, you’ll likely be seeing it everywhere within a couple of weeks.
