German brand Vast has done a tremendous job at blowing out its selection of supplements quickly and with a comprehensive approach, where it has moved into all sorts of corners of the health and nutrition industry. Protein powder is the most popular category in Europe, so it’s no surprise that many competitors worldwide offer a huge selection of flavors and formulas, with Vast offering consumers Pro Whey, AWhey Clear, AWhey Isolate, and Pro Plant.
AWhey Coffee is the newest entry into the saturated space of protein powder from Vast, an extension of its AWhey Clear name, although as you can gather, it’s not offering that same clear and refreshing taste experience. The Vast innovation provides a lean 22g of protein per serving from whey concentrate and isolate, 2g or less of carbohydrates and fat, around 110 to 120 calories, and it’s made with instant coffee for an authentic coffee taste.
The key difference in AWhey Coffee is the fact that it offers a more coffee-like experience with the benefits of a muscle-building protein shake. Vast has produced it in several classic coffee flavors, including Original, Caramel Macchiato, Chocolate Hazelnut, Vanilla, and Iced Chocolate Mocha, all available now with an introductory discount at €22.42 for a tub of 15 servings,.
