Anheuser-Busch and 1st Phorm have officially come together for their first collaboration, rolling out the Phorm Energy drink. It is a refreshed version of the supplement company’s previously released 1st Phorm Energy Drink with a new look, feel, and name. It debuted in four flavors — Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash — and like that original, Phorm Energy has no sugar, low calories, natural caffeine, and nootropics.
The Phorm Energy Drink is from the powerhouse multi-party venture between 1st Phorm, Anheuser-Busch, and UFC CEO Dana White. We were curious what would come from the partnership when it was first announced, and while Phorm Energy is their first project, it won’t be the last. In announcements about the beverage from 1st Phorm and Anheuser-Busch, it has been referred to as the “first innovation”, suggesting there is more to come.
We were wondering if we’d be getting a single energy drink, and going by what the companies have said, that is not the case. There are many directions 1st Phorm and Anheuser-Busch could go, but we imagine the focus will remain in the wheelhouse of thenutrition brand. That could lead us to other energy drinks offering different experiences, potentially protein shakes, or the popular world of sports drinks, we’ll just have to wait and see.
