The iconic slushie brand ICEE has been in the sports nutrition industry for a few years, not by way of any sort of protein powder or supplement under its own banner, but in authentic collaborations. First, we got a partnership with Sparta Nutrition, then Seth Feroce’s Axe & Sledge got into the mix with ICEE flavors for its pre-workouts and energy drink. RSP Nutrition has now teamed up with the brand for two flavors of its signature product.
Rolling out to retailers shortly from RSP Nutrition and ICEE are authentic ICEE Blue Raspberry and ICEE Cherry flavors of AminoLean, a hybrid supplement that blends energizing components and various amino acids. The product offers support for performance with CarnoSyn bet-alanine, recovery from BCAAs, an infusion of weight loss with the likes of CLA and carnitine, and InnovaTea natural caffeine for an uplifting boost in energy.
RSP Nutrition is pairing that multi-benefit formula with those authentic ICEE Blue Raspberry and Cherry flavors, which again, will be making their way into retailers shortly. The collaborations will be available through the online giant Amazon in tubs of 30 servings in the coming weeks, as well as the big box retailer Walmart in August.
