
GenoPalate, a leader in the field of nutrigenomics, has partnered with the giant supplement store, The Vitamin Shoppe, and its more than 600 stores across the country. The goal of the collaboration is to introduce advanced, DNA-based wellness solutions through the retailer’s online marketplace. The partnership brings GenoPalate’s science-backed technology into a platform known for its trusted and expansive reach in health and nutrition solutions.
The featured product of the collaboration is GenoPalate’s At-Home DNA Collection Kit, which enables users to get deep insights into their own genetics. It analyzes over 400 markers, then reports back on key nutrient needs, recommended foods ranked by genetic compatibility, and personalized supplements. The offering also includes ten custom recipe suggestions and a one-on-one consultation with a dietitian to help apply the insights into real-world use.

You can now head to The Vitamin Shoppe’s online store and grab GenoPalate’s complete kit and analysis service, and have it delivered straight to your door. The price is premium but this is a one off thing, being that it’s based on your genetics which won’t change. You can get it at $19.99, and again, you get the whole kit for testing, the detailed report specific to you, and you’re free to apply how you see fit plus you get that one-on-one dietitian consultation.