The functional beverage space has come a long way in the last few years, mostly thanks to the immensely increased competition from the energy drink angle, where brands no longer rely on caffeine, a touch of taurine, and some vitamins. This has seen creative companies span off into many other directions and involve other benefits in the drinkable format, and one of the better representatives of that is the all-new Prox.
The newcomer has made a functional drink that brings together two key benefits into one solution. The Prox Hybrid Energy Drink comes off exactly as it’s named: an energy drink infused with a good amount of protein, health-supporting collagen, taurine, and ginseng. It is a multifunctional performance offering packing 200mg of natural caffeine, and collagen and whey isolate providing a hefty 20g of protein per can.
The majority of that 20g of protein in the flagship Prox product is from collagen, then whey isolate, providing, at most, a little under 10g. With those two sources being the macronutrient drivers, the brand keeps the rest of its nutrition profile pretty lean with no fat, just 3g of carbohydrates, zero sugar, and 90 calories.
Prox proudly promotes that its debut innovation is a three-in-one product, and it genuinely is providing all of the hair, skin, nail, and joint benefits collagen is known for, packing a solid 20g of muscle-building protein, and an uplifting, energizing 200mg of caffeine. The price for the Prox Hybrid Drink is not bad at $35.99 for a case of 12, 12oz cans, and the flavors are Strawberry Lemonade, Mango Passionfruit, and Mixed Berry.
