The energy drink category is showing no sign of slowing down, while we thought it was nearing breaking point a year or so ago, that was not the case, and the new entries and innovations continue to roll on in. With the increased competition, we’ve seen a rise in complexity, where brands are looking to separate themselves from the growing number of others in the space, and that is a path the upcoming Xero is about to take.
The all-new Xero Energy Drink is a self-titled beverage that is anything but ordinary when it comes to its formula. The soon-to-be-released brand has packed its premium product with a host of functional ingredients, where the description “energy drink” barely covers the benefits you’ll see from this one, and even that is something unique.
The Xero Energy Drink is a performance solution, a nootropic, an energy drink, and a general health beverage. The fresh new face has brought together high-end Carnosyn beta-alanine, the powerhouse Cognizin and tyrosine for focus. The list of highlights doesn’t end there; it also includes the potent Zynamite and energizing TeaCrine, the superfood blend S7 for pumps, turmeric, and recovery-supporting tart cherry.
You may notice we did not mention caffeine, and that’s becuse the Xero Energy Drink does not have any of that in there. It has been designed to support all of those benefits without the classic stimulant, with the energy being driven by Zynamite and TeaCrine. Being an incredibly functional brand, the nutrition in Xero’s beverage is clean with no sugar or calories, and it is launching next month in what looks to be the one original flavor.
