The protein snacking brand Prime Bites, originally under the Alpha Prime banner, has launched a collaboration, but not quite the partnership product we expected. Usually, authentic collaborations involve brands getting together with a familiar flavor or food and infusing it into their signature offering. Prime Bites has actually had one of its most popular flavors carried over into another brand’s better-for-you flagship.
Prime Bites and puffed snack maker, Like Air, have created a special edition flavor of the latter’s Puffcorn. The flavor is from the Prime Bites Protein Brownie menu in Chocolate Glazed Donut, working the rich chocolate taste into the gluten-free, low-calorie food. The collaboration hasn’t pumped up the protein of Like Air’s Puffcorn like the Prime Bites product; it has the same calories as any other flavor at 80 per bag.
Both Prime Bites and Like Air have made the extremely limited Chocolate Glazed Donut Puffcorn available exclusively through TikTok Shop. They come in a bundle with 15 bags of the delicious chocolate flavor of Like Air’s Puffcorn, six of the Chocolate Glazed Donut Prime Bites, plus a grocery store coupon and Like Air Chip Clip.
