The German giant ESN, a nominee for our International Brand Of The Year for 2025, has launched a partnership this week that is genuinely unlike anything we’ve seen before, and we’ve seen a lot in the health and nutrition industry. The brand has got together with the fried chicken company Loco Chicken to bring a taste of supplements to its popular menu with a couple of freebies in select combos.
For a limited time, Loco Chicken has options including a shaker bottle, a sample of vanilla-flavored Designer Whey Protein, and a one-of-a-kind seasoning. It is the last item on that list that is most interesting, as it is Lemon Pepper infused with muscle-building creatine. The additive not only infuses the taste of lemon pepper but also 3g of creatine monohydrate for strength, performance, and power.
The whole partnership brings a huge amount of awareness to ESN, seamlessly educating and informing Loco Chicken customers about health and nutrition with the brand behind it. The creatine-enhanced Lemon Pepper pushes the excitement even further, as even though that’s not from ESN, it promotes more than the familiar protein to a mainstream audience. All of the items are now available at Loco Chicken’s 100s of German locations in meals and separately at least for the Lemon Pepper Creatine.
