The German giant ESN, a nominee for our International Brand Of The Year for 2025, has launched a partnership this week that is genuinely unlike anything we’ve seen before, and we’ve seen a lot in the health and nutrition industry. The brand has got together with the fried chicken company Loco Chicken to bring a taste of supplements to its popular menu with a couple of freebies in select combos.
For a limited time, Loco Chicken has options including a shaker bottle, a sample of vanilla-flavored Designer Whey Protein, and a one-of-a-kind seasoning. It is the last item on that list that is most interesting, as it is Lemon Pepper infused with muscle-building creatine. The additive not only infuses the taste of lemon pepper but also 3g of creatine monohydrate for strength, performance, and power.
The whole partnership brings a huge amount of awareness to ESN, seamlessly educating and informing Loco Chicken customers about health and nutrition, and all in connection with ESN. The creatine-enhanced Lemon Pepper pushes the collaboration even further as it puts more than the widely understood protein into the mainstream spotlight, and everything is now available at Loco Chicken’s 100s of German locations.
