Naughty Boy made a strong entrance into functional food about a year ago with the ESCO Bar, a high-protein snack that quickly earned a reputation as one of the tastiest on the market. Launching in White Chocolate Caramel Biscuit and Chocolate Caramellow, it blended indulgent flavor, smooth texture, and an impressive nutrition profile. In the very near future, actually within the next couple of months, two more flavors are being added to the menu.
The new ESCO Bar options that are right around the corner are white chocolate creations in White Chocolate Cookies & Cream and White Chocolate Peanut Butter Blondie. Both have been confirmed to debut at this year’s Dubai Muscle Show from October 24th to the 26th. Like the originals, they deliver 20g of protein, around 20g of carbohydrates, about 200 calories, and they’ll be hitting the rest of Europe following their debut at the Dubai Muscle Show.
