Naughty Boy’s long-awaited and first-ever protein snack, the ESCO Protein Bar, or ESCO Bar for short, has arrived, and it looks absolutely delicious, judging by photos and videos. The award-winning brand first talked about a protein bar way back at the end of 2022, almost two years ago, then reignited the conversation a few months back with a preview of the ESCO Bar. The product has officially hit the market in the United Kingdom and is slowly but surely making its way out to all of its stores and stockists.
In Europe, Naughty Boy has some immense distribution, primarily thanks to the legendary Prometeus, which is responsible for the placement of many major health and nutrition brands in all of the important markets throughout the continent. Prometeus is said to be getting the ESCO Bar shortly, ensuring continued growth, awareness, and expansion with two mouthwatering flavors on the menu to start in the Biscoff-inspired White Chocolate Caramel Biscuit and the marshmallow-filled Chocolate Caramellow.
The nutrition of Naughty Boy’s ESCO Bar is impressive, right in line with some of the best in the business, at least the best tasting in the business, at 20g of protein, just over 20g of carbohydrates, between 2 to 3g of that sugar, 5g of fat, and calories of 200 and 194, White Chocolate Caramel Biscuit being the one at 200. The ingredients are on-point as well, with milk, wheat, soy, and whey providing the protein, alongside the likes of cocoa butter, the sweetener maltitol, and glycerol, and for a delicious eating experience, rich chocolate, gooey caramel, crumbly biscuit pieces, and softy fluffy marshmallows.
