We always enjoy sharing new and different functional food companies, as it is the most creative part of the health and nutrition industry with newcomers and established names always finding ways to stand out. Here in the spotlight this time around, we’ve got War On Sugar, that’s only been on the market for a few months, and as you could probably tell by its name, it is on a mission to rid the world of excess sugar.
The flagship product of War On Sugar is, of course, a protein bar, packing 15g of protein in each of its three flavors, and they’re not all traditional. The options on the menu are Chocolate Peanut Butter Crunch, Peanut Butter & Pistachio, and Lemon Blueberry. The list of ingredients that goes into the functional food is quick and clean with peanuts, tapioca fiber, whey protein crisps, and whey isolate for the protein, various flavoring components including monk fruit and stevia, and there is absolutely no added sugar.
War On Sugar proudly promotes its protein bar as being keto-friendly, and with 7g of net carbohydrates, just 2g of that sugar, it is indeed right on the money alongside 12g of fat and a calorie count of 220. Again, the brand is very new to the game, but it wastes no time in sending its core message and purpose, in that it wants to stay far away from added sugar while giving you plenty of protein and minimal carbs.
If you’d like to give the War On Sugar Protein Bar a try, you can head straight to the source at waronsugar.com and grab boxes of 12 at $45. It is on the high side for a protein bar, but the extra features are hopefully enough to justify the difference, like the keto-friendly macros, no added sugar, and natural sweeteners. There is also a variety pack for those who just want to sample with two of each flavor at $22.50.
