
Einstein Energy is a growing functional food company that makes the one product, and it’s a wafer-style snack that is moderately high in protein. Every piece of the brand’s flagship innovation comes with 9g of quality protein from milk and whey, next to 14g of carbohydrates, most of that sugar, 14 to 15g of fat, and 210 calories. Those aren’t numbers we haven’t seen before, so you may be wondering, what makes it so genius and worthy of the Einstein name?
The mid-range protein bar has some additional functionality to it, beyond the 9g of protein per piece. Also infused into the edible product are a bunch of nootropic ingredients to enhance energy, elevate cognition, and improve mental focus. The mind and body components in the Einstein Energy Bar include lion’s mane mushroom extract, citicoline, calming theanine, and a splash of caffeine that works out to a light but noticeable 40mg per 40g protein bar.

Extra functionality in protein bars has become a lot more common in the past few years compared to those before it, with brands getting creative and adding things like creatine, nootropics, and even wellness ingredients to protein bars. Einstein Energy is built entirely around that concept, blending a wafer protein bar and focus-enhancing components, and you can try it for yourself through einstein.energy. On that website, you can get a box of nine at a very reasonable $24.99 in Double Chocolate and Chocolate Peanut Butter flavors.


