Earlier in the week, Indian brand Proteition teased the coming of something that was expected to be quite significant, especially based on what the brand was saying regarding its next major innovation. The brand was throwing things out like “History is about to be rewritten” and “gearing up for the BIGGEST reveal ever made in the supplement industry, leading us to believe we were about to see something even we had never seen before.
This weekend at the IHFF Expo in Mumbai, Proteition has revealed and released Performance Whey, a whey-based protein powder separated from its other protein powder competitors like Pure Isolate, Whey Shredz, and Bio Whey. The standout feature of the innovation isn’t so much its source of protein, nutrition profile, or even its flavors; what makes this one different is that it has the title of the “King Of Servings” due to its 81 servings a tub.
Proteition appears to be claiming that its 81 serving Performance Whey is an industry-first or at least first in the Indian market. That could well be the case for the brand’s home country, although this is certainly not a worldwide industry breakthrough, as there are plenty of protein powders out there with more than 81 servings. Optimum Nutrition has a 10lb Gold Standard Whey, and if you want the biggest, MusclePharm did a 200lb drum of Combat.
