The most recent flavor extension to the legendary and highly successful Monster Ultra Series of energy drinks is Ultra Wild Passion, and as expected, the beverage giant knocks it out of the park with an incredibly sweet and on-point passion taste. The flavor added to the zero-sugar and low-calorie energy drink before Ultra Wild Passion was Ultra Blue Hawaiian, a product described as a blend of exotic Polynesian fruits and flavors.
The Monster Ultra Blue Hawaiian energy drink has been quite successful, which won’t come as much of a surprise since its innovations and extensions seem to almost always hit it off. On this occasion, we can tell just how well it did, as according to the brand, its first year sales topped an incredible $200 million. Again, the tropical and exotic Blue Hawaiian only hit the market earlier this year, so that $200m+ is not even based on a complete year.
It’s always great to hear details like this, whether you’re a fan of energy drinks or a brand that’s competing in the same business as Monster. $200 million is absolutely incredible for an all-new flavor in less than a year, with emphasis on this being a single flavor, not the entire Monster Ultra Series. There is more excitement planned for that line in 2026 as well, with Ultra Punk Punch and the eye-catching Ultra Red White & Blue Razz.
