Atron in Sweden already covers many key sports nutrition categories, including, of course, the heavy hitters like protein powder and pre-workout, and it has several basic items to fill out your day-to-day wellness stack. This means that when the brand decides to innovate and add completely new supplements to its selection, they are rather intriguing as they fill the holes in the several areas where Atron doesn’t have a presence.
In the coming weeks or months, Atron is launching not one but two all-new products, both of which have been previewed this week and come with a few key details. The first supplement is called Head Start, a nootropic-powered formula designed to elevate energy and focus for the morning or as a midday pick-me-up. Then, taking care of the other end of your day is Reset Recovery, built to help you get better nighttime rest and overall recovery.
Atron has not shared the list of ingredients behind Head Start or Reset Recovery, and it’ll be interesting to see how they come together. The brand is promoting them as its yin and yang, as one offers a great start to your day and the other closes it out. The first look at Head Start and Reset Recovery has come in this week, although neither of them will be available for some time, with the launch planned for sometime in the month of February.
