Tomorrow, the long-awaited return of the MRE Bar is happening, where, as previously confirmed, the two-time Brand Of The Year is taking a different approach by way of a new sort of build and eating experience compared to the original. The 2026 edition of Redcon1’s signature protein bar is going after the build more commonly seen in Europe, a candy bar-style structure, similar to the likes of Barebells, Grenade, and ESN’s delicious Designer Protein Bar.
The nutrition profile of the revamped and repositioned MRE Bar is leaner than before, packing 20g of quality protein and around 220 calories, instead of over the 250 mark. Redcon1 is also keeping the sugar to a minimum at a gram per piece, and the new approach is reflected in the flavors. There will be three options for the product on launch, all dessert-like, including the decadent Maple Almond Donut and the more classic Cookies & Cream.
Redcon1 is making the updated MRE Bar live through its online store at redcon1.com at precisely 8PM Eastern Time. Fans will be able to snatch it up in boxes of 12, but if you don’t want to miss out or at least ensure you get some, you can sign up to the brand’s VIP list by texting “REDCON1” to 78431, and you’ll be given a two-hour headstart.
