Just a couple of days ago, a new brand named Protein Now was shared, which didn’t reveal many specific details, but enough to give us an idea of what it might be about. The newcomer is coming from the reputable, reliable, and award-winning NutraBio, and we suspected, based on its Instagram handle @drinkproteinnow and its tagline “Meets you where you are”, that it is going to be some sort of ready-to-drink protein specialist.
To close out the week, we’ve got confirmation on that suspicion, as Protein Now has shared a teaser of three completely unbranded bottles. We’ve been around supplements and nutrition products to know, these don’t look like your traditional Tetra Pak carton or 12oz plastic bottle. We’re almost completely certain the teaser is for a pocket-sized protein shot, potentially a 2oz bottle or maybe something bigger, around 3oz or 100ml.
Putting protein into a compact shot makes even more sense for all of the things NutraBio’s Protein Now is promoting, all centering around that tagline “Meets you where you are”. There are actually three teasers, each featuring the same sort of shapes and details but in different colors. Our guess is that this is in reference to three separate flavors of the Protein Now Shot, and based on their colors, they look to be light and fruit-themed.
Details on Protein Now do appear to be coming rather swiftly, so be sure to stay tuned for as more information comes in over the next few weeks.
