Functional beverages are huge in Scandinavia, especially in Sweden, which is responsible for many major names in the format, NOCCO being one of the most prominent, as it has found incredible international success. Better You is a natural health supplement company that has just expanded out into that direction, adding a clear and refreshing ready-to-drink innovation to its extensive selection of powder and pill products.
Protein Water is Better You’s entry in the world of protein beverages, although there is some explaining to be had here. It promotes 20g of protein per can, but it is worth noting that it is all from amino acids, something the brand transparently outlines on the nutrition panel. Basically, you’re not getting 20g of protein from whey, milk, or even collagen; it is 20g worth of protein from free-form amino acids, which is vastly different.
The fact that it relies entirely on amino acids for its protein does mean there is absolutely nothing else in Better You’s Protein Water nutritionally — no carbohydrates, sugar, or fat — leaving you on a total of 81 calories. You can think of this more as an amino drink, and in the Sweet Raspberry flavor, there are also added electrolytes, 180mg of caffeine in Fresh Pear, and just 20g of amino acids in Forest Berry and Tropical Passion.
You can find the recently rolled out Protein Water from Better You at a few specialty retailers, as well as major convenience store chains, including Pressbyrån and 7-Eleven who have around 300 and 200 locations across Sweden, respectively.
